I was back working with the team at Homebrewtique this week, capturing lifestyle images of people making and enjoying their beer. Homebrewtique is represented on NotOnTheHighStreet so their imagery they use has to comply with the umbrella brand guidelines. It was really interesting to find out that the NotOnTheHighStreet image strategy has changed, originally requiring classic product shots, they have repositioned themselves to be about capturing people experiencing and enjoying products so customers can imagine themselves using them. What excited me about this is that’s what I have been saying to all my clients for ages, infusing your imagery with real people brings the subject to life and makes such a compelling statement.

We used 2 locations, the first was a beautiful kitchen diner with an industrial feel, where we were able to shoot several set ups showing stages of the homebrewing process and entertaining with friends.

The second location was outside in the garden capturing the feeling of a summer’s BBQ to promote 2 new recipe packs, a tasty beer ketchup and hops mayonnaise.

You can see more of my work with Homebrewtique here.

I am a commercial photographer based in St Albans, available commissions in Hertfordshire, Bedfordshire, Buckinghamshire and London … and further afield if you wish! If you would like to discuss requirements please get in touch at hello@emmacollinsphotography.co.uk, or visit my contact page.